Saturday, July 25, 2009

Marketing ideas

At our recent lunch here in Utah we were knocking around marketing ideas. Here are some things we talked about:
1. Have a prepared flyer to leave on door steps, car windshields, laundromat bulleting boards, grocery stores etc. (one for buying, selling, and for attracting renters depending on your business plan) so that you are always prepared to do some "farming" as you are driving around town. They should be small (about 4x6 max) so they don't take up alot of space.

2. When one of these people call, offer to host a FREE real estate "roundtable" discussion for 5 to 10 people to get their needs and wants. This will help them get to know you.

3. Sign up for LOCAL events that allow you a space or a booth (strawberry festival, founders day etc.) to promote your knowledge. Have a bowl of treats to attract the kids and the parents will follow. Offer a give away (like a Home Depot gift card) that they have to enter to win. You may not sell them at the event but you will create a great phone list.

4. Magnetic car signs on your vehicle to promote your business. An interesting point about this one... A particular investor said he wasn't sure if he had gotten any business from the signs but he said... "When I come out to my car and see the I BUY HOUSES sign on my car it definitely puts ME in the right mindset.... almost like a challenge to myself"..